With the first Super Bowl in an open Ontario sports-betting market, it’s no surprise that Aubrey Levy and TheScore Bet has been preparing for the event for months. The Super Bowl is the biggest event on the sports calendar, and Levy understands that it must be done right. It’s comparable to building the engine of a car and unleashing its full capability on the highway. It’s an opportunity to bring out the tools and capabilities at their disposal to make it an incredible event.
TheScore Bet is one of 44 live online gaming operations in Ontario, and the Responsible Gaming Council noted that 49% of those who wager on sports plan to bet on the Super Bowl. According to the American Gaming Association, a record 50.4 million adults are expected to wager on the Super Bowl this year. It’s a 61% increase from the record set in 2022, with bettors expected to wager US$16 billion on Sunday’s contest.
Levy said that they’re going into the Super Bowl with an open mind, but demand is expected to be massive. TheScore Bet will offer bettors a myriad of options, ranging from the usual (what team will win and who will be MVP) to more entertaining prop wagers (like what color of Gatorade will be poured on the winning coach). He emphasized that the breadth and depth of market availability is one of the key market traits of a Super Bowl-type game.
This marks the second straight year that the Super Bowl will be available on the Ontario Lottery and Gaming Corp.’s Proline Plus platform. The organization has high expectations for the contest, offering the largest selection of wagering options ever. Another first, the organization is offering three separate and unique POOLS cards for the game.
Last month, iGaming Ontario released figures showing the province’s fledgling sports-betting market experienced a 71% increase in total gaming revenue in the third fiscal quarter. With both the Super Bowl and March Madness, the two most popular sports-betting events available in a legal market, the anticipation is iGaming Ontario’s fourth-quarter numbers will continue to rise.
The Super Bowl and March Madness are the two biggest events in the sports-betting world. To be able to round out the first legal year of operation with Super Bowl and a month later, go into March Madness is a significant opportunity to continue to grow and expand the province’s sports-betting industry. TheScore Bet is ready to unleash its full capability on the Super Bowl highway, making it an awesome event and a game to remember.