Gaming boom during Covid-19 as reason for launch
According to Facebook, about 700 million of its 2.5 billion members are already gaming-savvy. The boom in the gaming sector in recent weeks has provided the company with an incentive to drive the development of the app.
Fidji Simo, head of the Facebook app, said:
“Investing in gaming has become a priority for us in general because we see gaming as a kind of entertainment that really connects people. It is entertainment that is not just a form of passive consumption, but entertainment that is interactive and brings people together.”
The app has already been tested in Southeast Asia and Latin America in the past 18 months. Now that it’s available for Android devices, it’s about to be released for iOS. However, Facebook is still waiting for Approval from Apple.
Previously, users have used Facebook to stream games via Facebook’s core app. However, the platforms Twitch and YouTube have been more popular with streamers. The outsourced streaming app now offers Facebook the opportunity to expand its reach among gaming fans.
The app itself also includes games and access to game communities. The core function, however, should be the broadcasting and creation of live game streams. This would simplify Facebook and make it easier for its users to become an amateur streamer themselves.