How to make a brand
Several years ago, a young ambitious actor Brian Christopher came to Los Angeles dreaming about a successful career as a Hollywood actor. He was also craving to go to Las Vegas one day. In that year he decided to google more about the gambling and various titles and after several hours he understood that he is watching various youtube videos in which funny guys are enjoying slots.
Christopher mentioned that he was considering such practice rather weird and strange, but after checking out one more time he realized that he is truly craving to try such stuff while visiting Las Vegas. There he filmed several short videos about slots and placed them at his newborn YouTube channel. The young actor thought it would appear to be funny for his friends, but after several similar videos the situation changed.
Such videos have become the beginning of Christopher's influencer career. Brian started tuning his YouTube activities and the accounts in social media services and turned them unto a popular business connected to gambling. After a few months he has already had a huge audience interested in gambling and slots.
Christopher is making various videos where he is testing different slots, showing the audience the advantages and disadvantages of a particular casino. In 2020 Christopher started raising public awareness on the coronavirus precautions while gambling. In four years Brian has gained more than 350,000 subscribers on his channel on YouTube named “Brian Christopher Slots”. Moreover, he has hired three staff-members which work full time to develop Brian’s personal brand based on gambling and endless fun.
Nowadays, Christopher Brian is extremely popular among the American gamblers which stop him right at the casino’s halls. Moreover, various casinos are inviting him to gamble and film some videos about the casino.
Brian admits the fact that the more gamblers start following his channel the more acknowledged they become. Moreover, the casinos have also started to understand the Brian’s feature. He added that when he was starting his career as a youtuber the casino security tried to walk away from camera while now they know how to use it to gain more profit out of Brian’s channel.
- Brian was dreaming about making career as an actor
- He isn't afraid of being personal
- Currently filming content about the COVID precautions
Before Brian started his YouTube profession dedicated to slots, he usually visited casinos two-four times a year, while now he’s visiting Las Vegas every single week so as to film fresh content in various interesting casinos.
When Christopher picks out a particular casino, he usually spends there three-four nights while gambling and making new content. When the sun is shining Brian compiles the information and creates his videos on his laptop. It’s interesting to know that each slot play is filmed for at least 90 minutes!
The blogger uses mainly his own funds when gambling and earns free play when using the club cards of a player which are similar to those with which every single gambler is able to subscribe for different properties.
Christopher has plenty of work to do in his personal hub situated near Palm Springs. Usually he meets up online with various casinos, fabricators of slots and the other colleagues and partners which help him to work on the video materials. Such routine is rather hard, but it leads to perfect content quality which makes the video more exciting for the American gamblers.
Christopher also mentions that his blog isn’t actually profitable so the work has its merchandising side which involves various ads and sponsorships, paid fan bases and fun merch products. In fact, such activities help Brian to enhance his brand while there’s a pandemic in the world.
He added that the average amount of products sold by his shop is somewhere between 1,000 - 2,000 per month. There are various clothes, accessories, face masks and bright poker chips as a souvenir.
Brian is a head of an active fan base which consists of 2,000 people. To become a member, you should pay at least 5 dollars monthly for a basic fan level. Such level gives the fan an access to a dedicated Facebook page which is private. Those fans are able to see unusual posts from the backstage and also unique streams.
Those gamblers with the highest access level need to pay 20 dollars every month to gain an opportunity to be followed back by Christopher on various social media. Moreover, Christopher is also creating special live chats for such fans every month and sends them a postcard with his photos once in three months.
Blogging and COVID
The majority of the recent Christopher’s products are specially focused on the Covid measures in various casinos at the times of world Covid pandemic.
Brian understands why people ask him for advice considering the gambling theme so he truly wants to raise public awareness on the anti-Covid measures that are taken by various casinos.
Right after the casinos have resumed after the first wave of pandemic Brian has visited more than 25 casinos situated in various states of the USA.
In the newest videos the blogger is observing the recently resumed casinos and provides the audience with all the necessary information considering the precautions and measures that were taken by the casinos so as to prevent the Covid.
Brian is usually spotting some interesting details considering anti-Covid measures such as special social distancing as well as obligatory masks. He has recognised that in the majority of cases the measures are similar, but sometimes casinos may change the pens after every single customer as well as placing special cards which indicate that the machine has been already cleaned and sanitized. Moreover, the temperature of every single guest is checked in advance in several casinos.
Brian has mentioned that he’s not actually afraid of being private in his videos - he may tell various exciting stories about his lifestyle while he isn’t gambling. He added that he is now often stopped by fans right at the casino game hall - they ask him about his exciting slots experience. Brian is always full of fun and energy so he is always ready to take a photo or have a small talk.
Brian imagines his ideal world as a place where all people are playing slots, joking and sharing wonderful emotions with each other.